In a remarkable stride towards redefining vacation experiences for families, Sandals Resorts International has announced a substantial investment of nearly $1 billion into its Beaches brand. This game-changing decision will double the company’s all-inclusive offerings over the next five years, aiming to cater to families seeking both adventure and relaxation in exotic locales. The commitment not only reflects the growing demand for family-centric travel options but also positions Beaches as a premier choice for parents who want to create lasting memories with their children.
Exciting New Developments on the Horizon
One of the most anticipated projects in this expansive plan is the forthcoming Beaches Barbados resort. Slated to break ground later this year, this 600-room paradise will boast an impressive array of accommodation choices, from luxurious king suites to spacious four-bedroom suites, each designed with private oceanfront balconies to soak in breathtaking views. This level of luxury is set against the vibrant backdrop of the Caribbean, ensuring an experience that marries comfort with the rich cultural tapestry of the region.
Notably, Beaches Barbados will feature a “Main Street” filled with dining and shopping outlets, alongside “high-energy family zones” equipped with outdoor performance stages, a sports bar, and an arcade. Such offerings signify a keen awareness of modern family needs, where entertainment and leisure go hand in hand, appealing to both adults and children alike.
Expanding the Brand Globally
The growth of Beaches doesn’t stop in Barbados; ambitious expansions are underway elsewhere, including the conversion of Sandals Emerald Bay in the Bahamas into the Beaches Exuma, and the construction of a new Beaches property in Runaway Bay, Jamaica. These initiatives highlight Sandals’ vision for a holistic family experience that transcends mere accommodation, evolving into a holistic vacation philosophy.
Additionally, this week saw the launch of the highly anticipated Treasure Beach Village at Beaches Turks & Caicos, which will open its doors to guests on March 1, 2026. This new addition will increase the guestroom count to 858, allowing even more families to experience the magic of the Caribbean in a resort setting meticulously designed for comfort and fun.
A Celebration of Caribbean Culture
At the recent Made of Caribbean event, Sandals showcased its latest developments amidst a vibrant celebration that underscored the authenticity of Caribbean culture. Celebrated luminaries from various walks of life, including media personalities and travel advisors, gathered in the lively atmosphere of New York City’s Hall des Lumieres, where they enjoyed refreshing Red Stripe beers served in imaginative Sandals-branded coconuts. The event was elevated by dynamic performances from dancers in colorful carnival outfits and the rhythmic beats of DJ Zuri Marley, linking the identity of the brand with the rich cultural heritage of the Caribbean.
This comprehensive investment strategy and the ensuing developments reflect Sandals Resorts International’s understanding of the evolving landscape of family travel. It’s much more than just expanding footprints; it’s about creating immersive environments where families can bond, explore, and savor the essence of life’s most cherished moments together in paradise.