Mezcal, a traditional Mexican spirit distilled from the agave plant, has gained substantial popularity in recent years. Originating primarily from the regions of Oaxaca, mezcal carries with it a rich history and cultural significance, representing not just a drink but a way of life for many families. The production of mezcal is interwoven with the identity of the communities involved in its creation, exemplifying craftsmanship passed down through generations. Among these master producers is Isabel Santiago, a trailblazer who has emerged as a pivotal figure in the mezcal industry.
Growing up in the agave fields of Santiago Matatlán in Oaxaca, Isabel Santiago was deeply influenced by her family’s legacy in mezcal production. The craft has been inherited through her great-grandfather, a field worker, and passed down to her father. Despite initially pursuing a career as an engineer, Isabel embraced her family’s traditions and ventured into the world of mezcal, breaking through the societal barriers imposed by machismo. She highlights the importance of her father’s support and encouragement, stating that her identity as a woman in this industry is a source of strength rather than a hindrance.
Isabel’s journey to becoming a maestra mezcalera has not been without its challenges; she has faced numerous obstacles in a field predominantly occupied by men. However, her perseverance and dedication to the craft have allowed her to make a name for herself in an industry where she is now the first woman distiller in her family.
Isabel’s artistry caught the attention of Diego de la Vega, a young entrepreneur with a vision to bridge the gap between his heritage and modern consumers. After leaving Mexico to pursue his education in law, de la Vega found himself yearning for the traditional flavors of his youth, specifically that of high-quality mezcal. Frustrated by the scarcity of authentic options in Los Angeles, he took matters into his own hands.
Under his leadership, a group of fellow Mexican nationals and first-generation Americans came together to form ZOMOZ Mezcal. The name ZOMOZ, derived from the Spanish word “somos,” meaning “we are,” embodies their mission to showcase their identity and heritage through a product that is authentically Mexican, contrary to the plethora of “white label” mezcal brands proliferating in the market.
The Artisanal Craft of ZOMOZ
Crafting ZOMOZ Mezcal involves a meticulous, artisanal process that respects tradition while incorporating modern techniques. Utilizing espadin agave cultivated on the Santiago family plantation—proudly holding U.S. Organic Certification—the agaves mature for a minimum of seven years before harvest. Here, the agave is roasted in traditional pit ovens over a span of several days, allowing for the development of deep, rich flavors.
The production process emphasizes community and sustainability, employing ethically sourced local materials and traditional methods. The agave is crushed using a stone tahona pulled by a beloved family horse, and fermentation occurs in pine wood tanks, adding a distinct local character to the mezcal. After distillation, ZOMOZ achieves a smooth finish, displaying a harmonious blend of traditional art and modern refinement.
Aging Recognition: Awards and Acclaim
Since launching, ZOMOZ Mezcal has garnered significant acclaim, winning Double Gold at both the San Francisco and New York World Spirits Competitions, as well as a Gold in the Los Angeles Spirits Awards. This rapid success can be attributed to not only the high-quality mezcal but also the brand’s unique grassroots approach to marketing, hinging on the authenticity of their product rather than celebrity endorsements.
Diego de la Vega emphasizes that the true star of the brand is their culture itself, showcasing that the allure of mezcal lies far beyond mere branding. By focusing on the craftsmanship and community behind ZOMOZ, de la Vega aims to reshape consumer perceptions, presenting mezcal as a smooth, approachable spirit without losing its underlying complexity.
As ZOMOZ Mezcal strides forward, it embodies a cultural renaissance that celebrates Mexican identity. The confluence of diverse backgrounds among its team members—Isabel, Diego, Marlene Avitia, Eloy Cantu, and Mike Fonseca—demonstrates the shared commitment to honoring their roots while pushing the envelope of what modern mezcal can be.
As the world increasingly embraces Mexican traditions in art, music, and cuisine, ZOMOZ stands as a testament to the transformative power of heritage, labor, and love. This brand encapsulates more than just a high-quality mezcal; it offers a taste of the stories, struggles, and successes embedded within the very essence of Mexico.