Every year, the New York World Spirits Competition garners attention as it showcases some of the finest liquors globally, convening in the vibrant borough of Brooklyn. Conducted by the same organization behind the revered San Francisco edition, it has earned its badge of honor in the spirits world. The end of November marks the announcement of winners, highlighting the best across diverse liquor categories. This year’s standout tequila is none other than the Nobleza 33 Reposado, which has piqued the interest of aficionados and casual consumers alike.
Emerging from the rich soil of Jalisco, Mexico, Nobleza 33 Reposado is characterized as a full-bodied agave spirit, reflecting its highland origins. Its aging process, which ranges between four to six months, primarily takes place in freshly emptied bourbon barrels. This choice of aging container is crucial as it imbues the spirit with complex notes, inviting an aromatic experience enriched by coconut, cinnamon, and the sweet allure of Madagascar vanilla. Such maturation showcases the intricate interplay of flavors, transforming the spirit into a sensory journey.
Sipping Nobleza 33 Reposado straight reveals a transformation of flavors that is both intriguing and satisfying. Initially, the palate experiences the sweetness of roasted agave, which gradually shifts to savory hints reminiscent of Herbs de Provence and a subtle nuttiness akin to hazelnut. This dynamic evolution of flavors illustrates the craftsmanship behind its distillation and aging, hinting at a careful balance achieved by master tequilero Felipe Camarena at the illustrious Destileria El Pandillo. This distillery is not only acknowledged for Nobleza 33 but is also known for producing the highly regarded Tequila G4 and the ArteNOM Selección de 1579.
What sets Nobleza 33 Reposado apart is the traditional methods employed by Camarena. He utilizes tahona wheels, an ancient method of milling agave, ensuring that the character of the plant shines through. Additionally, the attention given to cooperage for barrel aging speaks volumes of the dedication to quality that encapsulates this spirit. Such an antique yet effective technique allows for the preservation of the heritage and authenticity, making Nobleza 33 not just a drink but a story in each bottle.
The accolades showered upon Nobleza 33 Reposado are indicative of its exceptional quality. The tequila clinched the ‘Best Overall’ title at the New York World Spirits Competition as well as the ‘Best of Class’ at the San Francisco World Spirits Competition in 2024. Such commendations are more than just trophies; they serve to elevate the profile of the spirit, potentially expanding its reach in the marketplace.
Moreover, the brand has another variant called Reposado Legado, differing from its sibling in aging specifics and proof level. This expression is seasoned in sherry casks, offering a streak of spiciness alongside notes of dark chocolate and red berries, appealing to those who crave a more complex flavor experience. Priced at approximately $210, both Nobleza offerings command a premium, which may deter average consumers but speaks to the niche luxury market they cater to.
Despite its remarkable accolades, Nobleza 33 Reposado remains relatively obscure among American tequila enthusiasts. Limited distribution in the U.S. hinders its exposure, often leaving curious consumers in the dark regarding this award-winning spirit. However, the recognition from major competitions such as the New York World Spirits Competition often serves as a catalyst. When a spirit garners such prestigious awards, it can elevate a brand overnight, capturing the attention of the market and enticing retailers to stock shelves with such celebrated labels.
Nobleza 33 Reposado stands as a testimony to the artistry and complexity that the world of tequila has to offer. Its journey from the highlands of Jalisco to the prestigious accolades in spirits competitions emphasizes not only the meticulous process behind its creation but also the evolving palate of today’s spirit consumer. As the industry continues to appreciate extraordinary craftsmanship, Nobleza 33 is poised to secure its rightful place among the elite spirits known and loved across the globe.