The bourbon industry, steeped in tradition and heritage, continually evolves as tastes and trends shift. At the forefront of this transformation is the World Whiskies Awards (WWA), a competition established in 2007 that shapes the future of the global whiskey landscape. This prestigious event not only acknowledges outstanding whiskies but also foreshadows the paths the industry will take. In 2024, a notable recognition was earned by the Old Fitzgerald Very Very Special (VVS), enlightening enthusiasts and collectors alike about the intricacies of American bourbon.
Since its inception, the WWA has become synonymous with excellence within the spirits sector. Its judges, seasoned experts from around the globe, consistently demonstrate an acute ability to identify those whiskies that resonate most deeply with contemporary palates. Over the years, the WWA has influenced trends, as exhibited when Japanese whiskies dominated conversations after Yamazaki 25 Year Old was awarded best single malt in 2012. Similarly, the recent announcement of the Old Fitzgerald VVS as the “World’s Best Bourbon” encapsulates the event’s stature and the anticipation it builds in the whiskey community.
The Old Fitzgerald VVS, a 13-year-old bourbon, stands as a crowning achievement within a series of bottled-in-bond releases initiated in 2018. For bourbon aficionados, the maroon label is especially significant, as it illustrates a rarity in the decanter series. This 25th-anniversary edition not only commemorates the legacy of Old Fitzgerald but also alludes to Heaven Hill’s ownership of the Bernheim Distillery since 1999.
The meticulous crafting of this bourbon began with barrels distilled back in 1999, granting it a prolonged maturation period until its release. Heaven Hill’s decision to age the spirit further in non-reactive vessels showcases a deliberate move to preserve the bourbon’s integrity during its aging process. The anticipation surrounding this release has left enthusiasts eager to explore the flavors encapsulated in this historical dram.
The Taste Experience: A Symphony of Flavors
What sets the Old Fitzgerald VVS apart from its competitors is not only its storied history but also its sorcerous bouquet of flavors. Upon the initial encounter, the nose reveals captivating hints of baked orchard fruits mingling with inviting cinnamon. However, it is on the palate where this whiskey truly shines—delivering an unmatched texture and depth that few of its contemporaries can rival. The flavor profile is rich, with notes of leather, smoldering cedar, and candied plum unfurling like a well-composed sonata.
The taste experience doesn’t conclude there. A lingering finish dominated by pipe tobacco and char, combined with a viscous mouthfeel, invites the drinker to savor each sip slowly. This complex profile resonates deeply with those who cherish the subtleties that define high-quality bourbon, solidifying its status as a collector’s dream.
Another remarkable aspect of Old Fitzgerald VVS is its distinctive wheated mash bill, consisting of 68% corn, 20% wheat, and 12% malted barley. Traditionally, wheated bourbons have garnered much affection among whiskey lovers. Renowned labels such as Pappy Van Winkle and WL Weller have set the benchmark, with their rich textures and bold flavors becoming coveted treasures in the bourbon market.
The choice of wheat as a secondary grain in the mash bill lends Old Fitzgerald a smooth and mellow character often associated with high-quality offerings in its category. The recognition of Old Fitzgerald VVS alongside such illustrious peers underscores the bourbon’s significance and quality in the ongoing narrative of American whiskey.
Esteemed bourbons rarely come without a hefty price tag, and the Old Fitzgerald VVS is no exception. Although released at a suggested retail price of $230, current secondary market trends suggest prices that can soar beyond five times that amount. This steep increase is a testament to the bourbon’s desirability and the growing interest in high-caliber spirits. Enthusiasts must brace themselves—acquiring this whiskey demands both dedication and substantial investment.
The Old Fitzgerald Very Very Special embodies the essence of modern bourbon, combining rich history, intricate flavors, and influential recognition through the World Whiskies Awards. As the bourbon industry continues to evolve, releases like this serve as a reminder of the craftsmanship and passion that make whiskey appreciation a timeless pursuit. Each sip tells a story, and the Old Fitzgerald VVS surely offers an unforgettable chapter in the ongoing saga of American bourbon.