In an unprecedented move that bridges hospitality and health, SBE chairman and CEO Sam Nazarian has teamed up with renowned life coach and author Tony Robbins to launch a groundbreaking hotel brand named The Estate. This concept is not merely about luxury accommodations but embarks on a mission to redefine how people perceive wellness and longevity. The Estate embodies a unique blend of high-end hospitality with a scientifically-backed focus on preventative medicine, reflecting a societal shift toward health consciousness.
Central to The Estate’s philosophy is a collaboration with Fountain Life, a company co-founded by Robbins dedicated to fostering disease prevention and early detection through advanced technological interventions. Fountain Life operates state-of-the-art facilities in key states like Florida, Texas, and New York. These centers offer a comprehensive suite of medical services, including full-body MRI scans, AI-enhanced CT scans, genome sequencing, and sophisticated blood diagnostics. Such services mark a departure from conventional health care practices that often react to illness rather than focus on prevention—a refreshing perspective in today’s healthcare dialogue.
The ambitious vision doesn’t stop at mere individual centers; The Estate plans to establish 15 luxurious hotels and residences by 2030, alongside 10 urban preventative-medicine facilities. The inaugural hotels are set to unveil in vibrant global destinations such as St. Kitts, the U.K., northern Italy, and Montreux, Switzerland, with an eye towards Miami and the Gulf Cooperation Council region. The timing is opportune, as there is a growing demographic of health-conscious travelers seeking more than just a place to stay; they desire experiences that promote their wellbeing.
The Estate will not navigate this intricate path alone. The support from notable figures in the entertainment and business sectors, including Grammy award-winning artist Marc Anthony and business mogul Richard Attias, underscores the project’s potential impact. Furthermore, in select locations, The Estate will collaborate with Clinique La Prairie, a Swiss medi-spa known for its excellence in wellness services, thus amplifying its health offerings and solidifying its status in the longevity sector.
A New Era of Luxury Living
The Estate aspires to be a leader in what it describes as “the world’s biggest network of longevity-focused resorts and residential projects.” This ambition indicates a significant cultural transformation where resorts become havens of health as much as they are places of relaxation. By intertwining luxury living with health sciences, The Estate is well-positioned to attract a clientele dedicated to improving their longevity and overall quality of life.
As SBE enters this new phase with The Estate, the hospitality industry watches keenly, curious to see if this innovative blend of luxury and health can achieve its lofty goals and redefine standards in both the wellness and travel sectors.