The upcoming Americas Lodging Investment Summit (ALIS) in Los Angeles promises not only to explore the future of the hospitality industry but also to highlight one of its most pressing social issues—addiction. Amidst the backdrop of this premier event, Shatterproof is set to host its eighth annual Hospitality Heroes Reception, a significant gathering that aims to foster dialogue and action on substance abuse and mental health challenges faced by professionals in the hospitality sector. This initiative emphasizes the essential connection between business practices and vital societal issues, showcasing how the industry can address addiction by promoting awareness and providing crucial resources for its workforce.
Scheduled for January 29, the Shatterproof reception aims to honor Amanda Hite, the president and CEO of STR, a leading hotel data firm. Hite’s considerable contributions to the hospitality industry position her as a notable figure capable of inspiring change. Recognizing individuals and organizations that actively support Shatterproof’s mission, which focuses on improving treatment accessibility and reducing stigma related to addiction, underscores the importance of leadership within this context. Beyond just a gala event, the reception functions as a critical platform for fostering transparency, engagement, and proactive involvement among hospitality leaders who understand the significance of mental health in the workplace.
One of the pivotal moments of the ALIS Summit will be a general session panel discussion that unites prominent industry figures to share insights and experiences related to addiction. With panelists including Gary Mendell, the founder and CEO of Shatterproof, and CEOs from renowned hotel chains such as Wyndham and Hyatt, the dialogue aims to dissect the multifaceted impact of substance use disorder on the hospitality workforce. This session is an opportunity for leaders to not only address the realities of addiction in the workplace but also to share success stories and strategies for creating supportive environments that promote recovery and well-being.
Since its establishment in 2013, Shatterproof has raised over $5 million through its Hospitality Heroes Reception, facilitating education and raising awareness about addiction. This is particularly poignant given the significant effects that substance abuse can have on the hospitality community—an industry characteristically defined by long hours and high stress. The collaborative efforts between Shatterproof and the Northstar Travel Group signify a robust commitment to addressing substance use challenges through education and resources, with a focus on emerging issues such as fentanyl risks and alcohol use disorder.
As the ALIS Summit approaches, the combination of high-profile recognition and serious discussion around addiction serves as a powerful reminder of the hospitality industry’s responsibility to address public health challenges. The partnerships and initiatives showcased at this event are steps in the right direction, reflecting a collective commitment to creating a healthier workforce. By prioritizing mental health and addiction resources, the hospitality sector can lead by example, promoting not only profitability but also the overall well-being of those who make this vibrant industry thrive.