In a groundbreaking effort to boost its presence in the competitive cruise industry, MSC Cruises is making its debut in the Super Bowl advertising arena. Scheduled to air during the highly anticipated game on February 9, the 60-second commercial will feature prominent actors Drew Barrymore and Orlando Bloom. This strategic move signals the company’s commitment to establishing a stronger foothold in the U.S. market, particularly with the launch of their latest cruise ship, the MSC World America, set to embark on its inaugural voyages from Miami this April.
The advertisement presents an entertaining scenario. Barrymore and Bloom are depicted as vacationers aboard the MSC World America, having taken over the piano at the luxurious MSC Yacht Club’s Top Sail Lounge. In a light-hearted exchange, Bloom critiques Barrymore’s spirited performance of Madonna’s iconic song “Holiday.” The song not only serves as the commercial’s backdrop, but also as the musical theme for MSC’s broader brand campaign. This playful interplay between the two celebrities encapsulates the relaxed yet sophisticated atmosphere that MSC Cruises promises to deliver.
One of the primary goals of the commercial is to distinguish MSC Cruises from its competitors. By showcasing the MSC World America, the cruise line aims to highlight the blend of European elegance with the leisure experiences that American travelers seek. As stated by Suzanne Salas, the senior vice president of marketing, e-commerce, and sales for MSC Cruises USA, the ad embodies what makes their offerings unique: a perfect fusion of authentic experiences and the upscale amenities expected from a modern cruise line.
With the MSC World America planning to set sail from Miami, MSC is not just launching a ship; they are launching an entire campaign centered around a refreshed brand identity aimed at American consumers. This new vessel will feature stunning design elements and state-of-the-art amenities, designed to create unforgettable vacations. The emphasis on what sets MSC apart reaffirms the cruise line’s dedication to delivering enriched seafaring experiences, coupled with the familiar comforts and entertainment options that American travelers desire.
As the Super Bowl represents one of the largest advertising platforms in the U.S., MSC Cruises’ choice to air their commercial during this event underscores the significance of this campaign for the brand’s American expansion. By leveraging the star power of Barrymore and Bloom, MSC not only attracts attention but also hopes to foster a connection with potential travelers. With a unique offering like the MSC World America, the brand looks poised to carve out its niche in a market dominated by long-standing competitors. As the cruise industry continues to evolve and adapt, MSC Cruises seems ready to rise to the occasion, inviting travelers to experience cruise vacations like never before.