The recent departure of Michele Saegesser, Viking’s Vice President of Sales and National Accounts, marks a significant turning point for the company, reflecting its ongoing evolution in response to the ever-changing travel landscape. Saegesser’s exit after an impressive 25-year tenure signals not just a personal transition but also a strategic realignment within Viking’s leadership structure. In her place, Viking has elevated Erik De La Cruz and Mike Eng, both of whom have made substantial contributions during their many years with the company. This move showcases Viking’s commitment to nurturing talent from within and maintaining a steady hand as it navigates growth opportunities.
Profiles of Progress: De La Cruz and Eng
De La Cruz, now at the helm of Viking’s North American sales teams, has been a pivotal figure in solidifying the company’s strategic partnerships over the past 15 years. His leadership is expected to cultivate a collaborative approach that leverages Viking’s strengths in the market. Transitioning from tactical to strategic oversight, De La Cruz faces the critical task of not only leading sales efforts but also fostering innovation and adaptability within the team to meet emerging consumer demands.
Mike Eng’s promotion to lead national accounts partnerships and trade marketing entails an equally vital responsibility. Eng’s 14 years at Viking equipped him with sector insights that are becoming increasingly crucial. By championing the company’s omnipresence in the trade channel, Eng’s role exemplifies the importance of strategic marketing and robust technology integration. His previous leadership in trade marketing uniquely positions him to drive initiatives that resonate with both partners and travelers.
Honoring a Legacy
Michele Saegesser’s influence on Viking was profound, characterized by her ability to build and maintain relationships that propelled the company forward. Her acknowledgment via the 2024 Lifetime Achievement Award from Travel Weekly highlights her enduring legacy. The travel industry has benefitted from her extensive experience, spanning not only Viking but also other notable players like Disneyland Resort and Princess Cruises. Her departure marks the end of an era, yet her foundational work paves the way for new leadership to capitalize on her achievements.
As Viking reflects on Saegesser’s countless contributions, it is also poised to make its mark in the highly competitive cruise market. The company’s strong revenue growth, reporting a total of $5.33 billion last year, is evidence of its successful trajectory. With 88% of its inventory for 2025 already sold, the company appears well-positioned for continued growth, underpinned by the substantial advanced bookings which indicate robust demand.
Looking Ahead: A Promising Future
In such a dynamic environment, adapting to industry trends will be vital for Viking’s ongoing success. The strategic promotions of De La Cruz and Eng suggest that Viking values experienced leaders who understand both the operational and relational aspects of the business. Their combined insights and fresh approaches are likely to enhance Viking’s adaptability to shifts in consumer preferences and technological advancements in travel. This purposeful succession, although bittersweet due to Saegesser’s departure, suggests that Viking is not merely reacting to a changing industry; it is proactively shaping its future. As leadership shifts and challenges take shape, Viking seems poised to embrace its next chapter with vigor and determination, fostering an innovative culture that prioritizes excellence and growth.