The landscape of tourism is evolving, with a growing emphasis on inclusivity and cultural awareness. Signature Travel Network is taking notable steps towards enriching travel experiences by integrating Indigenous perspectives. At the end of this month, they will be the sole distributor of the Indigenous Tourism Education Modules, a new initiative born from collaboration with the Indigenous Tourism Association of Canada (ITAC) and Destination Canada. This strategic partnership not only highlights the significance of Indigenous culture in Canada but also provides travel advisors with the necessary tools to create meaningful itineraries.
The Indigenous Tourism Education Modules consist of three distinct parts designed to offer a comprehensive overview of Indigenous tourism in the Canadian context. They delve deep into the significance of Indigenous communities and their influence on the tourism sector. Importantly, these modules are more than just educational resources; they serve as a platform for the recognition and appreciation of Indigenous cultures, enabling advisors to engage more thoughtfully with their itineraries.
Travel advisors will gain insights into the accreditation program known as “The Original Original,” which underscores the authenticity of Indigenous experiences. Additionally, the modules feature detailed information about Indigenous tourism offerings near Canadian cruise ports, an essential area that attracts many travelers. This holistic approach aims to foster a better understanding of the cultural nuances that define Indigenous tourism.
Signature’s Commitment to Inclusivity in Travel
During the recent Owner’s Meeting in Montreal, Chris Alestra, the vice president of destination and air partnerships for Signature, stressed the importance of these modules. She encouraged advisors to design itineraries that not only focus on Indigenous tourism but also seamlessly incorporate Indigenous-owned products into wider travel experiences. This approach not only enriches the travel experience but also ensures that the profits from tourism are directed towards Indigenous communities.
ITAC’s call to action for travel trade professionals is a crucial element in this initiative. By advocating for a deeper understanding of Indigenous issues and communities, it emphasizes the need for responsible tourism practices that encapsulate respect and authenticity. The reality is that travel professionals have a vital role to play in promoting Indigenous voices and narratives, thereby enhancing the cultural fabric of their offerings.
The rollout of these educational modules at the end of September exclusively for Signature members marks a significant investment in the future of Indigenous tourism. The broader availability on the ITAC website in January will further facilitate access to essential knowledge and resources. This accessibility is expected to drive a wave of interest and participation among travel advisors keen on offering responsible and engaging travel solutions.
The introduction of Indigenous Tourism Education Modules signals a transformative phase in the travel industry. By adopting a more inclusive approach and acknowledging the diverse cultures that shape Canada, travel advisors are equipped to provide richer, more authentic travel experiences. As the industry continues to grow, the collaboration between Signature Travel Network, ITAC, and Destination Canada will serve as a model for future initiatives, reinforcing the vital role of storytelling and community engagement in tourism.