In the wake of a post-pandemic world, a noticeable transformation in travel trends has emerged, indicating that travelers are seeking serenity over spectacle. The exuberance of 2022, characterized by extravagant escapades and lavish bucket-list adventures to celebrated cities, has given way to a more contemplative journey. Recent reports from leading travel companies showcase a pivotal change in mindset among vacationers. Instead of flocking to renowned hubs like Paris, Rome, or Bali, travelers are now gravitating towards lesser-known destinations, revealing a desire for authenticity, relaxation, and less crowded locales.
This nuanced shift was highlighted in trend reports from both Expedia and Booking.com, which collectively surveyed tens of thousands of respondents across multiple countries. According to Expedia’s “Unpack ’25” report, approximately 63% of travelers are inclined to explore off-the-beaten-path destinations on their next adventure. Interestingly, rising flight searches from Expedia indicate growing interest in calm and lesser-visited locales such as Reims in France, Fukuoka in Japan, and Krabi in Thailand.
The impulse to explore quieter, less congested destinations resonates deeply with contemporary travel sensibilities. James Marshall, a vice president at Expedia, articulated this shift effectively: as popular destinations become overcrowded, travelers seek alternatives that promise a unique and unfiltered experience. This phenomenon can be attributed to varied factors, including a notable increase in travel costs, which drives individuals to consider more economical options available in quieter destinations.
Greg Schulze, Expedia Group’s Chief Commercial Officer, further emphasized this trend by revealing that lesser-known spots not only offer superior experiences at lower costs but also present opportunities for therapeutic escapes from the hectic pace of modern life. As prices soar, travelers are increasingly inclined to prioritize destinations that are both affordable and tranquil, allowing them to indulge in well-deserved leisure without the stress associated with busier tourist hotspots.
Moreover, the quest for authenticity plays a pivotal role in this evolving travel narrative. The modern traveler is no longer satisfied with a cookie-cutter experience; they seek genuine interactions and engagement with local cultures. A report released by Booking.com echoes this sentiment, revealing that a staggering 67% of adult travelers express a desire to explore lesser-traveled locales in pursuit of genuine experiences.
Travel influencers and social media platforms are driving this newfound interest in undiscovered places. Trendsetters and digital wanderers, with their extensive research and sharing of unique experiences, are molding a new understanding of travel that prioritizes intimacy over grandeur. The emergence of this “JOMO” or “joy of missing out” philosophy reflects a shift from the traditional notion of FOMO (fear of missing out), leading to less anxiety and stress while traveling.
As travelers steer away from mainstream destinations, a burgeoning interest in vacation home rentals and accommodations nestled amidst nature is apparent. With many keen on creating lasting memories with family and friends, travelers are gravitating towards homes with amenities that foster quality time—like stunning views, spacious gardens, and private pools. The opportunity to bask in tranquility, whether by the lakeside or atop a mountain, injects a sense of well-being into the travel experience.
The evolving travel landscape reflects a profound shift in traveler priorities. The allure of iconic cities is yielding to the charm of serene retreats. As more individuals embrace the joy of discovering hidden gems and enjoy authentic interactions, a deeper connection with the destinations manifests. This emerging trend not only caters to the modern traveler’s demands but also nourishes a more mindful approach to wanderlust. In a world overflowing with choices, the real adventure may just lie in the tranquil, uncharted territories waiting to be explored.