Nestled in the southern part of Oregon, Ashland is a quaint town that has warmly embraced its identity as a cultural and culinary hotspot. With a population of roughly 21,000, this vibrant artsy community is most renowned for its annual Shakespeare Festival, a spectacular event that runs from March through October and attracts around 350,000 theater lovers annually. As it celebrates its 90th anniversary in 2025, the festival has not only contributed to Ashland’s cultural richness but has also made the town a culinary destination. The interplay of its artistic spirit, strong New Age influences, and proximity to California has created a unique gastronomic landscape that echoes the town’s progressive values and cosmopolitan flair.
Drawing the attention of food enthusiasts and connoisseurs, Ashland’s dining scene has experienced remarkable growth over the past few decades. Local resident and restaurant owner Drew Gibbs reflects on this transformation, noting that when he was born in 1984, a mere handful of dining establishments existed in the town. Today, the canvas is peppered with an ensemble of eclectic restaurants, many helmed by award-winning chefs. This flourishing culinary milieu responds to the cosmopolitan crowd arriving for theatrical performances, who consistently seek out diverse and high-quality dining experiences.
One of the true gems of this culinary renaissance is MÅS, a tasting menu-only restaurant that owes its acclaim to Josh Dorcak, a James Beard Award finalist. This intimate establishment, which offers 10 to 12 meticulously crafted courses that highlight Japanese-inspired seafood, is the product of Dorcak’s awe-inspiring culinary journey. His time in Tokyo’s micro-restaurants transformed his worldview and shaped the unique dining experience he now offers in Ashland.
At MÅS, the focus is on exquisite flavors and cutting-edge techniques that elevate the notion of fine dining. Diners are welcomed into a cozy setting where they can indulge in standout dishes like uni custard, exploding with umami and complemented by fresh truffles and trout roe. Each dish reflects a deep understanding of flavors, with thoughtful attention given to seasonal ingredients sourced from the Pacific Northwest. A notable highlight from his 11-course tasting menu is the elevated surf and turf composed of guinea fowl stuffed with a blend of scallop and truffle, an extraordinary union of land and sea. This meticulous attention to local ingredients and seasonal creativity shines a light on the way Ashland’s culinary scene intertwines with its rich agricultural bounty.
The essence of Ashland’s culinary scene also draws from its multicultural influences, exemplified by Blue Toba, where chef-owner Birong Hutabarat serves traditional Indonesian cuisine amid a vibrant atmosphere. The restaurant’s creative approach to authentic dishes not only brings the flavors of Indonesia to South Oregon but also educates diners about its culinary heritage. The food, filled with layers of spices such as in the revered beef rendang, speaks volumes about Hutabarat’s dedication and craftsmanship. Leslie Caplan, Hutabarat’s co-owner, emphasizes the organic connection they have built with their customers, many of whom contribute artifacts, enriching the restaurant’s ambiance and cultural narrative.
When it comes to breakfast, Morning Glory holds a special place in the hearts of locals and visitors alike. This beloved breakfast spot truly defies the odds, recently emerging from the challenges posed by the pandemic after a loyal group of customers stepped up to revive it. Their innovative takes on classics like omelets and crêpes, often accompanied by seasonal ingredients, make it a must-visit destination. The rich blue interior, adorned with artful inspiration, sets the stage for exceptional breakfast creations. Among the many offerings, the Alaskan king crab omelet and creatively inspired French toasts receive particular acclaim.
Beyond the eclectic food scene, Ashland boasts the Weisinger Family Winery, the first in the Rogue Valley established in 1988. Located just a short drive from downtown, it provides a picturesque setting to sip local wines while taking in breathtaking views of the Siskiyou Mountains. The winery exemplifies the region’s commitment to sustainable wine production, offering tastings that showcase the best of both their vineyard and others within a close proximity.
Ashland, Oregon is far more than a charming town—it’s a dynamic culinary destination reflecting the heart and soul of its community. The eclectic dining options, fueled by local flavors, cultural diversity, and artistic influence, make it a noteworthy stop for any food lover venturing through the Pacific Northwest. Whether drawn by the allure of world-class theater or the thrill of innovative cuisine, Ashland’s culinary renaissance is poised to continue captivating visitors and locals alike.