Flaviar, a distinguished player in the spirits distribution scene, has recently unveiled its innovative subscription service, Champions of Bourbon, coinciding with the celebration of Bourbon Heritage Month. This service is not just another liquor subscription; it is a meticulously curated journey into the world of bourbon, inviting both novice enthusiasts and seasoned aficionados to discover exceptional and rare selections delivered right to their homes.
Bourbon whiskey, deeply rooted in American culture and history, has seen a surge in popularity, particularly in recent years. This surge is partly due to the craft cocktail movement, which has redefined how spirits are consumed, making classic drinks like the Old Fashioned and Mint Julep the go-to choices for many. The increased interest in high-quality cocktails has subsequently elevated the demand for premium bourbon. Flaviar is tapping into this growing trend with their Champions of Bourbon subscription, offering an avenue for consumers to explore a diverse array of bourbons that complement and enhance the rich cocktail culture prevailing in the U.S. today.
One of the standout features of the Champions of Bourbon subscription is its rigorous selection process. Each bottle available through the service must meet high standards set by Flaviar’s team of whiskey experts. These experts have developed a stringent criterion where only those bourbons that have garnered recognition, such as gold medals at respected competitions like the San Francisco World Spirits Competition or a rating of 90+ from reputable publications like Whiskey Advocate and Wine Enthusiast, are eligible. This commitment to quality ensures subscribers are not just receiving any bottle of bourbon but a distinguished selection that reflects the pinnacle of the spirit.
The inaugural bottle offered through this subscription service is Wilderness Trail Kentucky Wheated Bourbon, a favorite that clinched Double Gold at the 2023 NY International Spirits Competition. Such recognition highlights the bourbon’s unique characteristics and positions it as an ideal introduction for those just beginning their bourbon journey, as well as a noteworthy addition to the collections of more experienced drinkers. This premier selection sets a high bar for what subscribers can expect in the future—each bottle aims to tell a story and encapsulate the essence of bourbon craftsmanship.
Joining the Champions of Bourbon subscription goes beyond simply receiving bottles at home; it also integrates subscribers into Flaviar’s loyalty program. Through this initiative, subscribers accumulate points that can be redeemed for additional spirits, exclusive merchandise, and free shipping on future orders. This strategy not only fosters a sense of community among bourbon lovers but also enhances the overall experience by encouraging deeper engagement with both the brand and the bourbon category.
In celebration of Bourbon Heritage Month, Flaviar is incentivizing new subscriptions by entering them into a giveaway for a custom-designed home bar stand, complete with exquisite barware. This promotion aligns seamlessly with Flaviar’s mission to enhance the bourbon experience, ensuring that subscribers are not just passive recipients of good bourbon, but participants in a vibrant bourbon community.
Co-founder Grisa Soba highlights the motivation behind launching the Champions of Bourbon subscription service: “We love bourbon, and after more than a decade in the spirits world, we knew it was time to create a bourbon experience that would feel fresh and exciting. This is a way to bring the country’s best bottles directly to the people who appreciate them most.” His words resonate with the service’s intent—making quality bourbon accessible while also enriching the drinking experience.
With the introduction of the Champions of Bourbon subscription, Flaviar is not simply delivering spirits; it is crafting opportunities for consumers to engage with bourbon on a deeper level. By focusing on high-quality selections and a meaningful buying experience, Flaviar is setting the stage for a new era in bourbon appreciation. For both newcomers eager to learn and seasoned fans looking to expand their horizons, this subscription promises to be a doorway into the delightful and complex world of bourbon appreciation.