Langham Hospitality Group, under the leadership of its CEO Bob van den Oord, is positioning itself for a significant expansion in the global hospitality market. The company currently operates 32 hotels worldwide and is on track to exceed 100 properties in the near future, with a particular emphasis on the Asian market. This strategic move comes as the hotel industry begins to rebound post-pandemic, highlighting Langham’s readiness to capture an increasing share of travelers seeking upscale accommodations.
During a recent media conference at The Langham New York Fifth Avenue, van den Oord detailed the company’s aspirations, particularly regarding its ambitious target of establishing 50 hotels within China. This focus on Asia is not merely opportunistic; it reflects a deeper understanding of regional travel trends, whereby millions of Chinese citizens are increasingly exploring not only domestic but also international destinations.
Central to Langham’s growth strategy is the expansion of its upper-upscale Cordis Hotels and Resorts brand, along with the introduction of its innovative limited-service concept, Ying’nFlo. Launched in 2022, Ying’nFlo offers a modern, budget-friendly lodging alternative designed to cater to the emerging young traveler demographic. Each Ying’nFlo property is paired with its unique food and beverage venue, the House of Ying’nFlo, where guests are encouraged to relax and socialize over casual dining options. This approach illustrates Langham’s commitment to creating not just a place to stay, but a social hub—addressing contemporary travelers’ desires for connectivity and experience.
Van den Oord’s remark about the vast population of 1.3 billion people in China highlights the significant market opportunity for brands that can adapt to local preferences while also understanding the nuances of modern hospitality demands.
The Langham Hotels and Resorts brand, known for its luxurious offerings, is also set to play a pivotal role in the company’s expansion narrative. Recently announced projects include The Langham Customs House Bangkok, scheduled to welcome guests in 2026, and future openings in Venice and Riyadh. These new properties not only expand the brand’s footprint but also enhance its appeal in culturally rich and tourism-heavy cities, affirming Langham’s commitment to high-quality hospitality.
Furthermore, van den Oord announced that the company is nearing completion on various projects in major Asian cities, including Tokyo, Kuala Lumpur, and South Korea’s bustling cities, Seoul and Busan. This focus on urban centers suggests a strategic intent to position Langham as a key player in highly competitive markets.
Another layer of Langham’s expansion strategy involves the socially conscious Eaton brand, which emphasizes sustainability and community engagement. Founded by Katherine Lo, the Eaton brand aims to appeal to a growing segment of environmentally aware consumers. With existing hotels in Washington and Hong Kong, the potential expansion into markets like London, Sydney, and Bangkok signals a forward-thinking approach that aligns with global sustainability trends.
Langham Hospitality Group’s expansive vision, characterized by innovative hotel concepts, strategic international growth, and a keen understanding of market opportunities, positions it well to capitalize on the rising tide of global travel. The combination of luxury with contemporary social dynamics prepares Langham to meet the evolving needs of travelers in the years ahead.