For two decades, Pendleton Whisky has carved its niche in the hearts of spirit enthusiasts, serving as a symbol of western heritage and rodeo culture. With roots in traditions that stretch back to the famed Pendleton Round-Up, this whisky brand has continuously evolved, giving rise to an impressive array of offerings. Now, Pendleton is poised to expand its portfolio further with the introduction of Pendleton 1910 Bourbon — a bold sign of growth and adaptation in an ever-changing marketplace.
Since its inception in 2003, Pendleton Whisky has made its mark by blending quality spirits with the spirit of the American west. The brand’s commitment to rodeo culture is unmistakable, as seen through its ongoing homage to the Pendleton Round-Up — an event that has become synonymous with tradition and prestige. With established names like Pendleton Midnight, Pendleton 1910 Rye, and Pendleton Whisky Directors’ Reserve, the portfolio showcases a commitment to unique flavor profiles and a deep respect for craftsmanship.
The brand’s Canadian distilling origins, coupled with the legendary use of glacier-fed water sourced from Oregon’s Mt. Hood, reflects a harmonious balance of geographical purity and refined distillation methods. Each bottle tells a story, encapsulating the essence of the west while delivering a delightful sensory experience.
A New Dawn: Pendleton 1910 Bourbon
The announcement of Pendleton 1910 Bourbon marks a pivotal moment in the company’s journey. As bourbon sales have surged by 50% over the last five years, Pendleton Whisky recognizes the opportunity to tap into this explosive growth. The bourbon is not merely a product; it’s a response to a growing demand for diverse flavor experiences among whisky aficionados and millennials alike, who crave authenticity and heritage in their brand choices.
Pendleton 1910 Bourbon boasts a 10-year aging process, giving it a distinctive character that aligns perfectly with classic bourbon cocktails. The choice to emphasize cocktails like the Old Fashioned or the Cowboy Gold Rush signifies a deliberate move towards connecting with traditional bourbon lovers while maintaining the brand’s core identity. According to the brand’s advocates, this bourbon prides itself on a robust flavor profile and is cut to 90 proof, showcasing its strength and versatility for various drinking occasions.
One couldn’t discuss Pendleton 1910 Bourbon without acknowledging the thorough effort that went into refining its flavor. As stated by Matt Klette, head of whiskey advocacy for Proximo Spirits, multiple sampling rounds were crucial in identifying the profile that resonates with Pendleton fans. This dedication to quality and detail reflects a passionate commitment to both the whisky itself and its loyal consumer base.
The ornate bottle design, reminiscent of traditional leather craftsmanship found in prized saddles, further emphasizes the brand’s homage to its roots. This level of attention to aesthetic details mirrors the craftsmanship inherent in the whisky-making process, ensuring that each element speaks to the legacy of Pendleton.
As anticipation builds, Pendleton 1910 Bourbon is set to be available from November 20, 2024, initially at select retailers in a few key states, before expanding nationwide by February 2025. This strategic rollout showcases the brand’s attempt to generate excitement and build demand ahead of its full-scale launch.
Moreover, Pendleton Whisky continues to strengthen its ties to the rodeo community, as the Official Spirit of the ProRodeo Cowboy Association and the Official Whisky of the Professional Bull Riding (PBR) Velocity Tour. This integration further solidifies its relevance and commitment to celebrating western culture, ensuring that Pendleton remains firmly rooted in its heritage as it forges a path toward the future.
Pendleton 1910 Bourbon encapsulates a thoughtful blend of tradition, craftsmanship, and innovation — an embodiment of what it means to honor one’s roots while eagerly embracing new horizons. As the landscape of whisky continues to evolve, Pendleton stands ready to meet the challenges and opportunities that lie ahead, remaining steadfast in its mission to deliver exceptional spirits that celebrate the spirit of the west.